Imagine you’re at a street market in Accra, looking through a bunch of items. You spot an old, dusty radio. Is it worth buying for 500 cedis? Well, it depends! If it’s just a regular radio, maybe not. But if it’s a vintage radio that your dad used to listen to, it could be priceless to you!
Now, think about this in business. You cook tasty jollof. But if nobody likes them, your hard work doesn’t count for much (sad jollof indeed!).
Here’s why customers have the final say: 
1. They have options: There are so many choices out there. If your product doesn’t make them happy, they can easily find something else.
2. They have different needs: Everyone is different. What one person likes, another might not care about. Understanding what they need is really important.
3. They see value differently: It’s not just about the price. Some people care about convenience, some about quality, and others about the story behind the product.
So, how do you make customers happy?
1. Listen to them: Talk to them, ask them questions, and see what they like.
2. Solve their problems: Figure out what bothers them and how you can help.
3. Keep your promises: Be honest and reliable.
4. Offer more than just a product: Make their experience great, build friendships, and show you care.
Remember, when you make your customers happy, you’re doing something really valuable. And that’s the best kind of success!
