Google is introducing a new personal search experience with the addition of a follow button and personalized ranking. These features aim to make it easier for users to stay up-to-date on topics they care about and find information that is relevant to them.
The Follow Button
The follow button is a new feature that allows users to subscribe to specific topics or entities. Once a user follows a topic, they will receive updates about that topic in their Google Search feed. This feed will show users news articles, blog posts, and other content from a variety of sources.
The follow button is initially available for a limited number of topics, including sports teams, celebrities, and musicians. Google plans to expand the availability of the follow button to more topics in the future.
Personalized Ranking
Google is also introducing personalized ranking to its search results. This means that the order in which search results are displayed will be tailored to each individual user’s interests and search history.
Personalized ranking is based on a number of factors, including the user’s search history, browsing history, and location. Google uses this information to identify the topics and entities that are most relevant to each user.
Benefits of the New Personal Search Experience
The new personal search experience with the follow button and personalized ranking offers a number of benefits to users:
- Stay up-to-date on topics you care about: The follow button makes it easy to stay up-to-date on the latest news and information about your favorite topics.
- Find more relevant information: Personalized ranking ensures that you see the most relevant information for your interests.
- Save time: By following topics and receiving personalized ranking, you can save time by not having to search for information as often.
Overall, the new personal search experience from Google is a step forward in making search more personalized and relevant to each individual user.
