Your brand is more than just a logo and a tagline. It’s the sum total of your company’s personality, values, and mission. It’s what sets you apart from your competitors and what makes you unique.
But in today’s crowded marketplace, it’s not enough to just look like a great brand. You also need to act like one.
That’s where the brand strategy of “Don’t just look it, act it” comes in. This strategy is all about ensuring that everything your company does is aligned with your brand promise.
What does it mean to “act it” as a brand?
When you “act it” as a brand, you’re more than just talking about your values and mission. You’re actively demonstrating them through your actions.
This means everything from the way you treat your customers to the way you interact with your employees to the way you source and produce your products.
Why is it important to “act it” as a brand?
There are several reasons why it’s important to “act it” as a brand:
- It builds trust. When customers see that your actions match your words, they’re more likely to trust you. This is essential for building long-term relationships with customers.
- It creates a consistent experience. When everything your company does is aligned with your brand promise,customers can expect a consistent experience every time they interact with you. This helps to create a positive brand association in their minds.
- It differentiates you from your competitors. In today’s crowded marketplace, it’s important to stand out from the competition. By “acting it” as a brand, you can show customers what makes you unique and why they should choose you over your competitors.
Examples of companies that “act it” as a brand
There are many companies that do a great job of “acting it” as a brand. Here are a few examples:
- Apple: Apple is known for its innovative products and its commitment to customer satisfaction. This is evident in everything from the way they design their stores to the way they train their employees.
- Amazon: Amazon is known for its convenience and its wide selection of products. This is evident in everything from their easy-to-use website to their fast and reliable shipping.
- Nike: Nike is known for its high-quality athletic apparel and its commitment to inspiring athletes. This is evident in everything from their advertising campaigns to their sponsorship of athletes.
How to “act it” as a brand
There are a few things you can do to “act it” as a brand:
- Clarify your brand values and mission. What does your company stand for? What are your core values? Once you have a clear understanding of your brand, you can start to think about how to align your actions with it.
- Be consistent. Your brand should be consistent across all channels, from your website and social media to your marketing materials and customer service. This means using the same branding elements, messaging, and tone of voice.
- Be authentic. Customers can spot a fake from a mile away. Be genuine in your interactions with customers and employees.
- Be transparent. Customers appreciate honesty and transparency. Be open about your products and services, and be willing to admit when you make mistakes.
Conclusion
By “acting it” as a brand, you can build trust, create a consistent experience, and differentiate yourself from your competitors. This will help you to attract and retain customers, and ultimately grow your business.
